Videocast: Fulfilling the Promise of Multi-Channel Commerce

Multi Channel Operations (MCO) + Multi Channel Integration (MCI) Enables Seamless Multi Channel Commerce Experience

Multi-Channel Commerce (MCC) crossed the tipping point awhile ago. Today, every major organization is looking at providing a seamless cross-channel experience to customers with regard to the buying process, returns, promotions, and loyalty programs.

However, many of these programs meet with limited success since the scope of their multi-channel strategy is restrained by the front-end of their operations. Organizations must realize that it is efficient product & service delivery that leads to superior customer satisfaction, leveraging scale economies during procurement and improving margins via reductions in Total Landed Costs.

This videocast will focus on the criticality of the Multi-Channel Fulfillment side of MCC. It will also outline optimization ideas using Sterling Commerce to improve efficiency and performance of the fulfillment chain, from inventory management, purchase orders and sourcing rules through product/service delivery.

Featuring Guneet Paintal, Principal, SCM Practice at Infosys Technologies Ltd.

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FIVE key takeaways from the videocast are:

• Channel proliferation continues to drive up customer expectations on seamless interactions, while also providing organizations opportunities to increase revenues and profits.
• Focusing solely on Multi Channel Operations (MCO) leads to the silo effect and introduces inconsistent customer experience, duplication of processes and infrastructure and lowers operational efficiency.
• MCO coupled with Multi Channel Integration (MCI) is necessary for Organizations to realize their Multi Channel Commerce (MCC) goals.
• MCI is not merely a customer facing initiative but also encompasses the entire organization and its processes/interactions with fulfillment partners.
• MCI is an enabler that helps organizations reach their MCC goals by:
• Tightly integrating the “Sell” side and “Buy” side channels to the organization, and
• Adding customer and operational analytics for Intelligent, Pro-Active and Fact-Based Decision Making.

Who Should Attend?

• By Authority: Director/VP & Above ONLY

  By Industry: Retail/Wholesale Distribution/Manufacturing

Download The Thought Leadership Paper :

This paper outlines the natural progression organizations can achieve when moving from their current state of Multi-Channel Operations (MCO) to building Multi-Channel Integration (MCI) as a foundational enabling layer.

We believe that putting such a layer in place can pave the way to the desired end-state of seamless MCC experience across all channels. While MCO focuses on individualized operational excellence,MCI is a technology enabler. The final goal, MCC, is the operating philosophy for next generation commerce.

About Infosys in Supply Chain Management

Infosys enables world’s leading organizations to unlock value from their supply chain by providing pertinent solutions that cover the spectrum of extended organization- Demand Planning, Supply Planning, Sourcing & Procurement, Supply Chain Execution and Enterprise Asset Management. With a wide range of package-driven solutions and accelerators, the company has a track record of turning the most complex supply chain situations into seamless delivery pipelines. Infosys has a strong alliance focus with key supply chain product and technology solution providers; including SAP, JDA,Oracle, Sterling Commerce and IBM Maximo  to provide services on packaged supply chain applications. Learn more about Infosys capabilities in SCM at: www.infosys.com/supply-chain   

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Fulfilling the Promise of Multi-Channel Commerce

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